The Otto Ganter GmbH & Co. KG
in Furtwangen manufactures and sells standard elements for more than 100 years. As the market leader in this sector, the company strives to make the access to the products as simple and comfortable for its customers. Here the Otto Ganter GmbH & Co. KG
trusts since 1993 the NOVA Software GmbH
, which had already eveloped the software for the first electronic catalogues on CD, DVD later. The basic centralproduct database was soon also used in the production of print catalogues, with applications of NOVA Software GmbH
. When on the homepage of the Otto Ganter GmbH & Co. KG
a web shop was integrated, the software developers of NOVA Software GmbH
provided again the integration of the data from the central product database.
Due to the triumphal procession of the smart phones novw a complete revision of the Ganter website was necessary, it was optimised for all access devices alike. The challenge consisted in showing the extensive technical tables and drawings without compromising on desktop computer, laptop, tablet and smart phones. The touch capabilities were integrated and improved the clarity and usability for all users significantly. Much attention was paid also on an even quicker side construction what was possible through intelligent caching mechanisms.
In addition, the side addresses (URLs) were so constructed that the user is informed directly on which side he is within the whole website. This also contributes to search engine optimisation. The excellent Google ranking could be maintained by an intelligent URL linking, together with the mobile optimisation, the speed in the side construction and the performance.
More than 50,000 products are available to the customers in the web shop. An intuitive user interface simplifies the product selection. Availability, weight and price are displayed directly. The download of CAD data is possible with a few clicks. Via shopping cart orders are executed directly. For this purpose, a registration is required in "My Ganter", where delivery addresses, billing addresses and user-specific settings are stored. The order history can also be viewed here.
The corporate website and the design was created by Re-lounge
, Freiburg. For the web shop is used here NOVA.web and for the data care via product information management system (PIM) NOVA.base of NOVA Software GmbH
. By an interface between website, web shop and the software "Inxmail Professional" the e-mail marketing is involved directly. Axel Weber
, Leiter Marketing der Otto Ganter GmbH & Co. KG
: „Our new website strengthens once more our pioneering role in the web. Website and E-Shop have a great performance. For us, the long smooth cooperation and mutual trust is the key to this success." www.ganter-griff.de/en/home/